Updates to the EU Associates Operating Agreement Effective October 1, 2017

October 1, 2017 Version

7. Advertising Fees

...

Qualifying Purchases exclude, and we will not pay advertising fees on any of, the following:

  • any Product that, after expiration of the applicable Session, is added to a customer’s Shopping Cart, is purchased by a customer via our 1-Click feature, or is streamed or downloaded by a customer, even if the customer previously followed a Special Link from your site to the Amazon Site;
  • any Product purchase that is not correctly tracked or reported because the links from your site to the relevant Amazon Site are not properly formatted;
  • any Product purchased through a Special Link in a Mobile Application that was not an Approved Mobile Application or where the Special Link in an Approved Mobile Application was not served by the AMA API, Product Advertising API or other linking tools that we make available to you;
  • any Product purchased through a Special Link by you or on your behalf, including Products you purchase through Special Links for yourself, friends, relatives, or associates (e.g., personal orders, orders for your own use, and orders placed by you for or on behalf of any other person or entity);
  • any Product purchased for resale or commercial use of any kind;
  • any Product purchased after termination of this Operating Agreement;
  • any Product order where a cancellation, return, or refund has been initiated; and
  • any Product purchased by a customer who is referred to an Amazon Site through any of the following:

...

Replaces equivalent provisions from

May 8, 2017 Version

7. Advertising Fees

...

Qualifying Purchases exclude, and we will not pay advertising fees on any of, the following:

  • any Product that, after expiration of the applicable Session, is added to a customer’s Shopping Cart, is purchased by a customer via our 1-Click feature, or is streamed or downloaded by a customer, even if the customer previously followed a Special Link from your site to the Amazon Site;
  • any Product purchase that is not correctly tracked or reported because the links from your site to the relevant Amazon Site are not properly formatted;
  • any Product purchased through a Special Link in a Mobile Application that was not an Approved Mobile Application or where the Special Link in an Approved Mobile Application was not served by the AMA API, Product Advertising API or other linking tools that we make available to you;
  • any Product purchased through a Special Link by you or on your behalf, including Products you purchase through Special Links for yourself, friends, relatives, or associates (e.g., personal orders, orders for your own use, and orders placed by you for or on behalf of any other person or entity);
  • any Product purchased for resale or commercial use of any kind;
  • any Product purchased after termination of this Operating Agreement;
  • any Product order that is cancelled or returned; and
  • any Product purchased by a customer who is referred to an Amazon Site through any of the following:

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October 1, 2017 Version

EU Associates Programme Advertising Fee Schedule

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STANDARD ADVERTISING FEE RATE TABLES

1. Amazon UK Site Standard Advertising Fee Rates

Product Category

Table
Home Entertainment, Smartphones and
Mobile Phones


Computer, Electronics, Video Games, Camera,
Major Appliances, Digital Software, Gift Cards,
Kindle and Fire Accessories, Kindle (all devices),
Underwear, Sleepwear, Socks & Hosiery, Loungewear
Home, Books, Kindle eBooks, Music, Musical
Instruments, Kitchen, Toys, Home improvement,
DVD & Blu-Ray, Software, Beer Wine & Spirits,
Digital Video Games, Business Industrial &
Scientific Products, Handmade
Sports & Outdoor, Personal Care Appliances,
Health & Personal Care, Stationary & Office
Supplies, Baby, Grocery, Pet Products, Car &
Motorbike,Lawn and Garden, Beauty, Pantry
All other Apparel, Shoes, Jewelry, Watches, Luggage,
Amazon Fashion Women, Men & Kids Private Label
All other Products
Fixed Advertising Fee Rates

Table
1.0%


3.0%




5.0%





7.0%




10.0%


3.0%

...

2. Amazon FR Site Standard Advertising Fee Rates

Product Category

Table
Computer, Electronics, Video Games, Camera,
Gift Cards, Home Entertainment, Smartphones
and Mobile Phones, Major Appliances,
Kindle (all devices) , Kindle Accessories,
Underwear, Sleepwear, Socks & Hosiery, Loungewear


Toys, Kitchen, Home Improvement, Personal
Care Appliances, Health & Personal Care,
Office Products, Baby, Pet Products,
Grocery, Musical Instruments,
Beer Wine & Spirits, Software,
Digital Video Games, Digital Software,
Business, Industry and Science, Handmade
Home, Books, Kindle eBooks, Sports &
Outdoors, DVD & Blu-ray, Lawn and Garden,
Music, Car & Motorbike
All other Apparel, Shoes, Beauty, Watches, Luggage,
Jewelry, Amazon Fashion Women, Men & Kids Private Label
All other Products
Fixed Advertising Fee Rates

Table
3.0%





5.0%







7.0%



10.0%


3.0%

...

3. Amazon DE Site Standard Advertising Fee Rates

TABLE 1 – Fixed Advertising Fee Rates for Specific Product Categories

Product Category

Table
Home Entertainment, Smartphones & Handys,
Tablets without contract, PS4 consoles


Computer, Electronics, Camera, Major
Appliances, Gift Cards, Kindle and Fire
Accessories, Kindle (all devices),
Underwear, Sleepwear, Socks & Hosiery, Loungewear
Software, Music, Video DVD and Blu-ray,
Video-Games, Home Improvement, Toys,
Kitchen, Sports & Outdoor, Beer Wine &
Spirits, Business, Industrial and Scientific
Products, Handmade
Books*, Kindle eBooks*, Car & Motorbike,
Home, Musical Instruments, Stationary &
Office Supplies, Baby, Beauty, Grocery, Health
& Personal Care, Personal Care Appliances, Pet
Products, Lawn and Garden, Pantry
Games-Downloads, Software-Downloads,
All other Apparel, Jewelry, Luggage, Shoes, Watches,
Amazon Fashion Women, Men & Kids Private Label, Furniture
All other Products
Fixed Advertising Fee Rates

Table
1.0%


3.0%




5.0%





7.0%





10.0%



3.0%

...

4. Amazon IT Site Standard Advertising Fee Rates

Product Category

Table
Gift Cards, Kindle (all devices), Underwear,
Sleepwear, Socks & Hosiery, Loungewear


Computer, Electronics, Camera, Home
Entertainment, Smartphones & Mobile, Video
Games, Software
Kitchen, Home Improvement, Beer Wine &
Spirits, DVD & Blu-Ray, Music, Grocery, Musical
Instruments, Business, Industry & Science,
Handmade
Toys, Sports & Outdoors, Personal Care
Appliances, Health & Personal Care, Stationary
& Office Supplies, Baby, Home, Books, Kindle
eBooks, Lawn & Garden, Car & Motorbike,
Beauty, Pet Products
All other Apparel, Shoes, Watches, Luggage, Jewelry,
Amazon Fashion Women, Men & Kids Private Label
All other Products
Fixed Advertising Fee Rates

Table
3.0%


3.5%



5.0%




7.0%





10.0%


3.0%

...

5. Amazon ES Site Standard Advertising Fee Rates

Product Category

Table
Gift Cards, Kindle (all devices), Underwear,
Sleepwear, Socks & Hosiery, Loungewear


PC, Audio and Hi-Fi, Photography & Camcorders,
TV, Video and Home Cinema, Mobile Phones and
Telephony, Electronic Accessories, Videogames,
Software
Kitchen, Home Improvement and Tools, Beers,
Wines and Spirits, Cinema and TV Series, Music,
Supermarket, Musical Instruments,
Industry, Business and Science, Handmade
Toys and Games, Sports and Outdoors,
Personal Care Appliances, Health & Personal Care,
Office and Stationary, Baby, Home, Books,
Kindle ebooks, Garden, Car and Motorbike,
Beauty, Pet Products
All other Apparel, Shoes, Watches, Luggage, Jewelry,
Amazon Fashion Women, Men & Kids Private Label
All other Products
Fixed Advertising Fee Rates

Table
3.0%


3.5%




5.0%




7.0%





10.0%


3.0%

...

...

Replaces equivalent provisions from

May 8, 2017 Version

EU Associates Programme Advertising Fee Schedule

...

STANDARD ADVERTISING FEE RATE TABLES

1. Amazon UK Site Standard Advertising Fee Rates

Product Category

Table
Home Entertainment, Smartphones and
Mobile Phones


Computer, Electronics, Video Games, Camera,
Major Appliances, Digital Software, Gift Cards,
Kindle and Fire Accessories, Kindle (all devices)
Home, Books, Kindle eBooks, Music, Musical
Instruments, Kitchen, Toys, Home improvement,
DVD & Blu-Ray, Software, Beer Wine & Spirits,
Digital Video Games, Business Industrial &
Scientific Products, Handmade
Sports & Outdoor, Personal Care Appliances,
Health & Personal Care, Stationary & Office
Supplies, Baby, Grocery, Pet Products, Car &
Motorbike,Lawn and Garden, Beauty, Pantry
Shoes, Jewelry, Apparel, Watches, Luggage
All other Products
Fixed Advertising Fee Rates

Table
1.0%


3.0%



5.0%





7.0%




10.0%

3.0%

...

2. Amazon FR Site Standard Advertising Fee Rates

Product Category

Table
Computer, Electronics, Video Games, Camera,
Gift Cards, Home Entertainment, Smartphones
and Mobile Phones, Major Appliances,
Kindle (all devices) , Kindle Accessories


Toys, Kitchen, Home Improvement, Personal
Care Appliances, Health & Personal Care,
Office Products, Baby, Pet Products,
Grocery, Musical Instruments,
Beer Wine & Spirits, Software,
Digital Video Games, Digital Software,
Business, Industry and Science, Handmade
Home, Books, Kindle eBooks, Sports &
Outdoors, DVD & Blu-ray, Lawn and Garden,
Music, Car & Motorbike
Shoes, Apparel, Beauty, Watches, Luggage,
Jewelry
All other Products
Fixed Advertising Fee Rates

Table
3.0%




5.0%







7.0%



10.0%


3.0%

...

3. Amazon DE Site Standard Advertising Fee Rates

TABLE 1 – Fixed Advertising Fee Rates for Specific Product Categories

Product Category

Table
Home Entertainment, Smartphones & Handys,
Tablets without contract, PS4 consoles


Computer, Electronics, Camera, Major
Appliances, Gift Cards, Kindle and Fire
Accessories, Kindle (all devices)
Software, Music, Video DVD and Blu-ray,
Video-Games, Home Improvement, Toys,
Kitchen, Sports & Outdoor, Beer Wine &
Spirits, Business, Industrial and Scientific
Products, Handmade
Books*, Kindle eBooks*, Car & Motorbike,
Home, Musical Instruments, Stationary &
Office Supplies, Baby, Beauty, Grocery, Health
& Personal Care, Personal Care Appliances, Pet
Products, Lawn and Garden, Pantry
Games-Downloads, Software-Downloads,
Apparel, Jewelry, Luggage, Shoes, Watches,
Furniture
All other Products
Fixed Advertising Fee Rates

Table
1.0%


3.0%



5.0%





7.0%





10.0%



3.0%

...

4. Amazon IT Site Standard Advertising Fee Rates

Product Category

Table
Gift Cards, Kindle (all devices)


Computer, Electronics, Camera, Home
Entertainment, Smartphones & Mobile, Video
Games, Software
Kitchen, Home Improvement, Beer Wine &
Spirits, DVD & Blu-Ray, Music, Grocery, Musical
Instruments, Business, Industry & Science,
Handmade
Toys, Sports & Outdoors, Personal Care
Appliances, Health & Personal Care, Stationary
& Office Supplies, Baby, Home, Books, Kindle
eBooks, Lawn & Garden, Car & Motorbike,
Beauty
Shoes, Apparel, Watches, Luggage, Jewelry
All other Products
Fixed Advertising Fee Rates

Table
3.0%


3.5%



5.0%




7.0%





10.0%

3.0%

...

5. Amazon ES Site Standard Advertising Fee Rates

Product Category

Table
Gift Cards, Kindle (all devices)


PC, Audio and Hi-Fi, Photography & Camcorders,
TV, Video and Home Cinema, Mobile Phones and
Telephony, Electronic Accessories, Videogames,
Software
Kitchen, Home Improvement and Tools, Beers,
Wines and Spirits, Cinema and TV Series, Music,
Supermarket, Musical Instruments,
Industry, Business and Science, Handmade
Toys and Games, Sports and Outdoors,
Personal Care Appliances, Health & Personal Care,
Office and Stationary, Baby, Home, Books,
Kindle ebooks, Garden, Car and Motorbike,
Beauty
Apparel, Shoes, Watches, Luggage, Jewelry
All other Products
Fixed Advertising Fee Rates

Table
3.0%


3.5%




5.0%




7.0%





10.0%

3.0%

...


October 1, 2017 Version

EU Associates Programme Linking Requirements

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General Requirements Applicable to All Links. Links may be created by you or made available to you by us. If we inform you that your site does not qualify to use certain types of links, you agree to cease displaying those types of links on your site. You are solely responsible for the content, style, and placement of each link that you place on your site and for ensuring that Special Links (whether created by you or made available to you by us) include the appropriate formatting necessary for us to properly track referrals of customers from your site. For example, you must include your Associates ID or “tag” (appearing as XXXXX-21, or such other format as we may designate) as a parameter in the URL of each link you place on your site to the Amazon Sites. In addition, you must not use a link shortening service in a manner that makes it unclear that you are linking to an Amazon Site. Upon your request but subject to our approval, we may issue you additional “sub-tag” Associate IDs that permit you to monitor and optimize the performance of your Special Links by including different sub-tags in the URLs of different Special Links. Under no circumstances may you associate any sub-tag with a specific end user of your Site (e.g., you may not dynamically assign sub-tags to users as they arrive on your Site for purposes of monitoring such users’ behaviour).

Links promoting a particular Product must connect directly to the detail page for that Product on the Amazon Sites.

...

Replaces equivalent provisions from

May 8, 2017 Version

EU Associates Programme Linking Requirements

...

General Requirements Applicable to All Links. Links may be created by you or made available to you by us. If we inform you that your site does not qualify to use certain types of links, you agree to cease displaying those types of links on your site. You are solely responsible for the content, style, and placement of each link that you place on your site and for ensuring that Special Links (whether created by you or made available to you by us) include the appropriate formatting necessary for us to properly track referrals of customers from your site. For example, you must include your Associates ID or “tag” (appearing as XXXXX-21, or such other format as we may designate) as a parameter in the URL of each link you place on your site to the Amazon Sites. In addition, you must not use a link shortening service in a manner that makes it unclear that you are linking to an Amazon Site.

Links promoting a particular Product must connect directly to the detail page for that Product on the Amazon Sites.

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